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GINI’s primary concern
in servicing its target market is to provide them with supply of
Electrical Distribution and Control products, such as, Circuit Breakers,
Industrial Controls, Industrial Relays, Fuse Cut-out, Lighting Arresters
and other Allied products.
In the first six (6) months of operation, GINI CEBU
was focused primarily within the Metro Cebu area and its neighboring
provinces. The main objective was to inform the market, at the least
time possible, about GINI CEBU's existence – its Mission,
Goals and Objectives and the various products and services we cater
to the market. In the year 2001, GINI CEBU
started to expand its market base by servicing Northern Mindanao area
like Misamis Oriental.
Due
to the prevailing development of Cebu Province and the fast growing
business interest of ASIAPHIL MANUFACTURING INDUSTRIES,
INC. (AMII), GTB INDUSTRIAL NETWORK, INC. (GINI-Manila) in
servicing the electrical industry, semiconductor companies and manufacturing
firm including food and beverage, the necessity of establishing
a strategic business that will handle merchandizing/trading requirements
of Industrial and Commercial establishments led to the formation
of GINI CEBU on March 10, 2000 with an initial paid-up capital of
PHP 625,000.00.
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